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In February 1926, Hans Wilsdorf registered The TUDOR trademark and began to manufacture watches bearing that mention on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand its own identity. On March 6, 1946, he created Montres TUDOR S.A. , specialized in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, as well as the distribution and after-sales service.