History

TRADITION, EVOLUTION
After a history of more than 140 years and many generations behind them, the Fuster family has positioned Relojería Alemana as an international reference, introducing unique fine jewelry pieces and exclusive watches of the best brands.


THE BEGINNING
In 1879 the German William Krug arrived to Mallorca and opened a watch store in the heart of Palma city. In 1922, dying childless, bequeathed the business to his friend and partner Pablo Fuster, great grandfather of the current generation.

THE PIONEER GASPAR FUSTER
Grandfather Gaspar began at Relojería Alemana in 1937, bringing to the business his vision, innovation and strategic view that led him to bring the great European brands to Mallorca such as Rolex, Patek Philippe, Omega and Longines.

JEWELRY BY PABLO
Pablo Fuster, father of the current generation leading the company, began his journey at Relojeria Alemana at 1968, after his gemology studies. His interest to promote the jewelry area, creating his own designs, led him to win the National Jewelry Competition in 1973.

NEW HORIZONS
The end of the 20th century constitutes a time of expansion of the family business. In 1987, the Cartier boutique, the brand's first franchise in Spain, was inaugurated in the center of Palma, and in 1999 Relojería Alemana Puerto Portals was opened in the most iconic marina on the island.

THE COLLECTION OF THE 125
In 2004, the year of the 125th anniversary of Relojería Alemana, Pablo Fuster designed a collection of jewels especially for this milestone, while Josep Pla's book “Relojería Alemana, toda una institución” was presented as a centenary business history.

THE FOURTH GENERATION
After more than 40 years, in 2011 Pablo Fuster left Relojería Alemana in the hands of his children Blanca, Paula and Pablo Fuster. All three received training in different areas to run the company: business, watchmaking and gemology.

135 YEARS OF HISTORY
In 2014 we celebrated our 135th anniversary with the recent opening of our Relojería Alemana store in Paseo del Borne. The logo created for the occasion was recognized in 2015 with the Laus prize, and special pieces of Rolex and Patek Philippe were customized.

SETENTA Y NUEVE
Setenta y Nueve (meaning seventy-nine in English) was born in 2015 as the Relojería Alemana jewelry brand. The brand was named after the year of foundation of the company and as a nod to the decade in which the Fuster siblings were born

NOWADAYS
We continue developing new communication channels by our latest launch of a new website, working on the possibility of online shopping, as well as continuing to boost our social media, thus opening new horizons when interacting with our customer.